Value proposition

Zalando Marketing Services (ZMS) is the 360° marketing unit of Europe’s number one online fashion platform, Zalando. At the heart of its business is a holistic data-driven marketing approach for fashion and lifestyle brands across many different channels. ZMS combines impactful solutions across all marketing touchpoints, access to audiences with expansive reach, influencer marketing, in-depth data knowledge and privacy-compliant targeting. We create inspiring content and disruptive ideas and connect brands to fashion and lifestyle consumers across 23 European markets. ZMS serves as a strategic partner to advertisers, helps to increase their brand impact, drive their sales and celebrate product drops with tailored messages, on Zalando and beyond. We deliver proven results across a wide range of marketing channels. ZMS works with many of the world’s largest fashion brands, international names in sports, lifestyle and beauty as well as agencies. On top of all that, we're hosting our very own B2B marketing podcast "Inside Fashion Marketing": https://zms.zalando.com/podcast/

Imprint / Company Information on https://zms.zalando.com


online media, audience targeting, creative storytelling, data management, native advertising, data-driven advertising, influencer marketing, social media, fashion marketing, brand advertising, performance advertising, content creation, and lifestyle marketing