Value proposition

Ocean-based ingredients. Launching the first algae-derived wax to replace petroleum wax in personal care products.

Upwell produces sustainable ingredients from ocean plants for use in personal care products. Our ingredients are reef-safe, vegan, renewable, and carbon negative. Consumers are demanding “cleaner” and “greener” products and brands are racing to reformulate their products. “Blue Beauty” are products and brands that are built on being good for our oceans. "Blue Beauty" is an emerging space that is gaining rapid popularity. Upwell is positioned to lead in the blue beauty ingredient space as we aim to provide novel and patented ingredients to brands wanting to formulate sustainable, reef-safe, and high-quality products.