Value proposition

The definitive voice of U.S. cattle & beef producers. Fighting for a profitable, sustainable, & strong future. EST. 1898

Initiated in 1898, the National Cattlemen's Beef Association is the marketing organization and trade association for America's one million cattle farmers and ranchers. With offices in Denver and Washington, D.C., NCBA is a consumer-focused, producer-directed organization representing the largest segment of the nation's food and fiber industry.

NCBA works to achieve the vision: "A dynamic and profitable beef industry, which concentrates resources around a unified plan, consistently meets global consumer needs and increases demand."​