Value proposition

The charity providing uplifting and unforgettable gifts and experiences for seriously ill young adults across the UK.

Willow is the only national charity working with seriously ill young adults aged 16 - 40 to arrange uplifting and unforgettable experiences and treats. These enable them and their families to reconnect and refocus on each other while enjoying an activity of their choosing. A day for them, a day about them and a day that will create memories they will all treasure forever.

For some, their special day is the opportunity to return to some normality in their lives. For others it is the last chance to fulfil a dream. But for all, at what is the most difficult of times, a special day is a life-affirming experience that can lift spirits, reunify families and be a source of strength when it’s needed most.

Each special day provides a positive experience to be shared with a partner, parents, siblings, children or close friends. To date, Willow has provided more than 20,000 special days for young adults diagnosed with a life-threatening condition such as cancer, motor neurone disease, cystic fibrosis and Huntington’s disease.

Founded by former Arsenal goalkeeper and TV presenter, Bob Wilson and his wife, Megs, Willow is a lasting memorial to their daughter, Anna, who died of cancer aged 31. Anna’s love of life and the enriching experiences of her own Special Days were the charity’s inspiration.

Willow is totally reliant on the generosity of individuals, companies, trusts and foundations to fund its work.

Reg. charity no.1106746

Provision of Special Days for seriously ill 16-40 year olds, Provision of support in the form of Special Days, Charity fundraising to fund Special Days, Football, sports, media and entertainment fundraising events, and Creating magical moments for seriously ill young adults