Value proposition

Dare to play since 1971

The Athlete’s Foot is more than just a retail store; it’s a destination for athletic street style. At TAF, we want to be known for encouraging our customers to break the rules and explore the unexpected. So we’re transforming into a place with a pulse on the street that offers them the chance to craft their own story through clothing and style.

We are a heritage brand rooted in American sneaker culture. Our founders, Robert and David Lando, opened the first TAF store in 1971 in Pittsburgh, Penn¬sylvania. The Athlete’s Foot was new and bold: the first athletic specialty store of its kind.

Today, TAF has more than 560 stores in over 30 countries around the globe. We do more than sell athletic gear: we curate apparel that celebrates an active lifestyle. We are community-driven, locally relevant, and globally known. We are The Athlete’s Foot.

We want to create a world where everyone is proud to be themselves, where people wear their identities proudly. On every court and every street. We’re shaking up the world of street style. We are TAF. We dare to play.