Value proposition

Founded in 1914 #wornbychampions

Admiral Sports limited is the owner of the Admiral Sportswear brand in over 45 countries across Europe, North Africa and the Middle East. We are constantly looking to develop our network of Licensees across territories and market sectors and would encourage interested parties to contact us to discuss current Licensing opportunities.

Admiral celebrated its 100th Anniversary in 2014 and is recognised as a great British sporting icon, having appeared on sporting teams including the English national football and cricket teams, Manchester United, Tottenham Hotspur, Leeds United and many more.

Today Admiral operates across the Sports Performance Category, Retro Sports and premium apparel using the Admiral Lifestyle.

Sports Apparel & Footwear, Licensing, Sports Accessories, Fashion, Clothing, and Menswear