Value proposition

WACL is a club for women leaders whose purpose is to accelerate gender equality in communications and marketing.

WACL is an industry networking organisation that brings together the most senior female leaders in marketing and communications. Our members are drawn from brands, media owners, advertising and media agencies, and other industry businesses.
Our purpose is to accelerate gender equality in communications and marketing. To deliver this we focus on three things:
• Inspiration
• Support
• Campaigning
We provide inspiration and practical support to aspiring female talent via Gather - our annual conference, our quarterly mentoring sessions. We offer training bursaries via our Future Leaders Award to help young women achieve their potential. We come together to inspire and help each other, and regularly hold prestigious speaker dinner events and activities for the enjoyment of our members and their guests, and in support of our purpose. As well as raising money for NABS, the charity that champions the well-being of our industry’s people.
Our 2020/21 campaigning focus is on flexible working, leading with our call for organisations to commit to being Flexible First. Flexible working is a primary influencing factor in closing the gender pay gap, ultimately delivering gender equality in our industry and beyond.
• Flexible working is a proven win:win for employees and employers alike - 87% of men and women want to work flexibly; flexible working boosts employee productivity, satisfaction and retention - yet 35% of employees do not have access to flexible working and only 15% of jobs are advertised as flexible.
• As industry leaders our goal is to affect change: we’re aiming for 100% of jobs to be advertised as flexible and for employers to measure and report the commercial and people impact of two way flexible working roles.

You can follow us on Twitter @WACL1 or visit our website; www.wacl.info