Value proposition

We are shaping the future of online video and TV advertising

smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for the needs of European broadcasters and publishers — enabling media owners to implement smarter monetisation strategies. We are committed to delivering the most innovative video ad experiences spanning in-stream, out-stream, connected TV, addressable TV, and gaming — ultimately empowering brands with true cross-screen storytelling opportunities on all devices. The media sales division of smartclip will merge with RTL AdConnect and G&J iMS to form RTL AdAlliance, an international advertising and technology sales champion. Once the merger is complete, smartclip will focus strictly on technology development.

Headquartered in Hamburg, smartclip has offices in Berlin, Munich, Düsseldorf, Cologne, Gütersloh, Stockholm, Oslo, Helsinki, Amsterdam, Milan, and Rome.

online video, advertising, video, platform, addressable TV, out-stream, and programmatic