Value proposition

The Global Compass of marketing communications. The most influential Marcom network in the world across 56 countries.

The International Advertising Association is the world’s only globally-focused ‘tripartite’ advertising trade association with membership representing advertisers, agencies and the media.

Established in 1938 as a not-for-profit organization, the IAA is comprised of corporate members, organizational members, education affiliates, as well as Chapters with individual members and young professionals from over 40 countries.

The IAA's mission statement includes:

∙ Promoting the critical role and benefits of advertising as a vital force behind all healthy economies and the foundation of diverse, independent media.

∙ Providing a forum to debate emerging professional marketing communications users and their consequences in the fast changing world environment.

∙ Promoting brand building, protecting and advancing the freedom of commercial speech and consumer choice.

∙ Encouraging greater practice and acceptance of advertising self-regulation.

∙ Taking the lead in state-of-the-art professional development through education and training for the marketing communications industry.