Value proposition

A full-service consumer insights and category intelligence agency for your market research needs

RemCal Insights was founded by Rachel Martin, a strategist and consumer insights expert with over 12 years of experience.

After 7 years of working for boutique research firms, Rachel was tired of telling clients that research was going to take 5+ weeks, so she founded RemCal Insights. She’s developed an approach that enables us to deliver the insights in 2-3 weeks.

Call us when you want to:

• Understand who the ‘real’ consumer is, their relationship with the category and brand beyond the trends that are highlighted in quantitative research
• Unveil brand growth potential or optimize brand strategy through a deep dive of consumers' perception of brand and competitive space
• Evaluate a concept before launching the finished product
• Interview vetted subject matter experts to help forecast trends
• Surface inputs for quantitative research
• Survey development and inputs for market sizing

Consumer interviews, Expert interviews, Recruiting (customer + experts), market research, due diligence, competitive analysis, category trends, Market Sizing, Focus groups, Qualitative research, Customer development, and Investment research