Value proposition

Building better journeys for two wheels.

Beeline is here to make two-wheel journeys better. In fact, it’s our mission. We want to shift more journeys onto bikes by offering navigation that makes getting around safe, easy & enjoyable.

With a nudge in the right direction, we humans are pretty good at finding our own way. And, after all, it’s much more fun to pick your own path. This idea is what drove Mark and Tom to start Beeline.

Beeline began as a connected navigation device for bicycles, focussed on helping you experience the world around you more. We thought of it as an exploration aid as much as it is a navigation aid... Our motorcycle customers agree with us, too.

A few years and millions of kilometres later, we saw that we could make journeys even better. Cars have clever, dedicated route planning, why shouldn’t bikes?

We turned our attention to building game-changing navigation technology that sends riders on the safest, most comfortable routes. Combining clever machine learning with in-ride user feedback, we revolutionise the way people get around on two wheels.

We’re excited for what the future holds and dream of a day when getting around on a bike is the norm. For now, we’re working to remove barriers for prospective and existing users of bikes without the need for decades of infrastructure investment.

Want to see Beeline navigation where you are? Get in touch and tell us why!

Navigation, Startup, and Technology