Value proposition

Accelerating adoption of Augmented Reality in the Enterprise - global membership alliance

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

Augmented Reality offers tremendous potential for enterprises, promising to increase productivity, lower costs, improve safety, enable expertise to be shared more easily, and more. Whether you view it as the next computing paradigm, the key to new breakthroughs in manufacturing and service efficiencies, or the door to as-yet unimagined applications, it is clear that AR will have an unprecedented impact on enterprises of all kinds.

The AREA is working to help enterprises maximize the impact of AR by providing up-to-date resources and neutral, reliable guidance that make the path to AR adoption surer, shorter, and smoother. By identifying opportunities and challenges, disseminating information, spearheading research, promoting dialogue, and providing a forum for AR providers and enterprises, the AREA is clearing a path to interoperable AR-enabled enterprise systems that fully deliver on their promises.

The mission of the AREA is to help companies in all parts of the ecosystem to achieve greater operational efficiency through the smooth introduction and widespread adoption of interoperable AR-assisted enterprise systems.

Sponsor members include Atheer, Augmate, The Boeing Company, Bosch, Contextere, DAQRI, Electric Power Research Institute, Huawei, Lockheed Martin, Newport News Shipbuilding, PEREY Research & Consulting, and Upskill.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

The charter members of the AREA originally met in the context of the AR Community activity, a global initiative begun in 2009. The AR Community (formerly the AR Standards Community) is a grassroots initiative of people who share the objectives of reducing obstacles to the development of open and interoperable AR content and experiences. The AR Community portal, mailing lists and meetings capture a global view of existing and emerging standards activities and open source projects directly or indirectly relevant to the development of open and interoperable AR. The portal catalogs existing specifications and supports the work of informal liaisons between independent standards development organizations and thought leaders in any organization that shares an interest in the growth of AR.

Augmented Reality, Open and Interoperable Augmented Reality, Enterprise Augmented Reality, and Information Technology