Value proposition

International online shop for luxury watches.


HORANDO (lt. HORA = the hour) is an international established online shop for
luxury watches and offers new watches as well as vintage watches proven by
watchmakers at best prices. In it‘s first accounting year in 2014 HORANDO already made a seven-figure sales revenue.

The international luxury watch market has an actual revenue capacity of 35 billion EUR worldwide. It‘s on a steady growth course has has high potential. Only 4 - 6% of the total revenue capacity is made online.

HORANDO is partner for selected luxury watch brands and therefore one of the
youngest concessionaire in Germany. Moreover HORANDO has a international
partner network to concessionaires, wholesalers and distributors. Next to trading with luxury watches HORANDO offers it‘s customers a personalized commission sale where the company cares for the process the whole time including watch inspection, preparation right up to the final sale.

The Horando Deutschland GmbH was founded in 2013 by Christopher Fischer
and Stefan Sebök. It‘s focus is on the digitization of the traditional watch market, in addition they combine e-commerce with steady business and raise reputation, margin as well as customer intimacy due to that.