Value proposition

Simply Smart. Simply Awesome. Simply Simple. Investing #SimpleHai. All Investments. One Destination.

Axis Securities Limited (ASL) is a subsidiary company of Axis Bank Ltd. engaging in distribution of wide range of financial solutions and broking services to retail customers. Customers can avail a wide range of lending solutions.
Apart from lending solutions, Axis Direct, a brand under Axis Securities Limited, offers retail broking and investment services. Axis Direct account brings all investment options together under one roof, giving you the power to diversify your portfolio. Axis Direct with over 4M customers has been awarded the “Best Growing Equity Broking House” award.
ASL aims to become a key partner for marketing Axis Bank’s products and leading player in the retail broking space by excelling in customer experience, innovation, productivity and process efficiency.

Recognitions and Achievements-

2018
- IAMAI 8th India Digital Awards(Bronze)
-"Best Email Marketing Campaign" -7th ACEF Global Customer Engagement Awards(Silver)
-"Use of Innovation in Email Marketing" - BSE Commodity Equity Outlook Award
-Top Equity Broker of the Year

2017
-BSE Commodity Equity Outlook Award
-Top Equity Broker of the Year - Axis Direct's website awarded the DMA India Award
-The Axis Direct website received 'The India's Best Design Project Award' in the Best Web/E-Commerce Category for its innovative '#SimpleHai' Investment Approach.

2016
-Zee Business Market Excellence Award
-Best Equity Research - Technical - DMA India Awards (Gold)
-Marketing Innovation Award - DMA International ECHO Awards (Gold)
-Best Use of Email Marketing - DMA Asia ECHO Awards (Gold)
-Effectiveness in Financial Products and Services

2015
-D&B Equity Broking Awards
-Best Growing Equity Broking House (Retail) - DMA Asia ECHO Awards (Bronze)
-Effectiveness in Financial Products and Services

2014
-D&B Equity Broking Awards
-Best Growing Equity Broking House (Retail)

2013
-D&B Equity Broking Awards
-Fastest Growing Equity Broking House (Mid - size firms)

Retail Broking, Investments, and Trading