Value proposition

We partner with incredible entrepreneurs to build companies from scratch.

We are a first-money and incubation investor. We partner with people with whom we share a vision, and work together to figure out how to get there. We will never say “come back when you have traction”. If we like the WHY and the WHO, the WHAT and HOW is what we figure out together.

We don’t see our investments as “bets”, but as companies we want to exist in the world. Entrepreneurs put all their eggs into one basket and don’t have a portfolio to optimise. We like to think like that: we focus on only a few opportunities at the time and do everything we can to make them work. We think, take risk, and are incentivised much more like Founders than funders.

Our portfolio today includes:
Sibill - Simple business finance for SMEs
wawa fertility - The future of fertility treatment
embla - Digital weight loss clinic
Literal - Discover your new favourite book
Tobi - A pension for your kids
All Gravy - Understand, motivate and retain your hourly paid employees
Tempo - The email client that protects your focus
Pleo - How modern businesses spend
Son of a tailor - Made to measure fashion that doesn't cost the earth
LifeX - Your cosy co-living community in a new city
Wonderway - Improve the performance of your sales teams
Donna - Taking robot work out of lawyers' hands

Entrepreneurship, New business development, Innovation, and Technology