Value proposition

We back and build the iconic consumer brands of tomorrow.

Active Partners is a leading consumer-focused investment firm that backs and builds the iconic brands of tomorrow. We partner with visionary founders and support them to fulfil their ambitions through all stages of growth.

Founded in 2004, our team of consumer specialists has a strong track record of building successful brands, bringing deep knowledge, operational experience, and an extensive network to all our partnerships.

We invest in mission-driven, community-led brands and our investments to date include Rapha, Secret Cinema, LEON, Finisterre, Soho House, Honest Burgers, The Fold, Vinterior, TALA, Facetheory, Northern Monk, Code First Girls and Taylor & Hart.