Value proposition

Uniting all Americans to ensure wildlife thrive in a rapidly changing world.

As America's largest non-profit conservation organization, the National Wildlife Federation works closely with those who span the social and political spectrum, but who are connected by a common commitment to conservation. Our ability to meet the needs of wildlife is inextricably linked to the over 6 million amazing individuals, groups, organizations and corporations we call our supporters.

Our mission is to unite all Americans to ensure wildlife thrive in a rapidly changing world. Through conservation efforts, grassroots actions, education programs, and award-winning publications (including National Wildlife, Ranger Rick, and Ranger Rick Jr.) we connect with people across the nation to safeguard America’s wildlife and wild places.

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