Value proposition

Specific Generic designs things & spaces.

Specific Generic designs things & spaces.

Specific Generic is a design office with a focus on creative direction for people, institutions and brands. We are thinkers and makers using specific creativity to inspire generic change. Our office is built upon a combination of specialists, with vast experience and deep understanding in various disciplines at the intersection of culture and commerce. We specialise in shaping brands to set your business apart. To move people, to change their way of seeing, thinking and acting.

Glocal presence
Our head office is situated in Stockholm, Sweden. We are a carefully selected team of people, all involved in the daily business of giving form and shape to spaces and things. We work with clients all over the world — from single local residential or hospitality projects to retail concepts that are being applied to shops and stores in all corners of the globe.

Some of the cities our clients have brought our business to include: Amsterdam, Antwerp, Arhus, Athens, Austin, Barcelona, Beijing, Bergen, Berlin, Cannes, Cologne, Copenhagen, Dallas, Dubai, Dublin, Edinburgh, Gothenburg, Hamburg, Hangzhou, Guangzhou, Helsinki,Hong Kong, Johannesburgh, Kuwait City, London, Los Angeles, Malmo, Manchester, Melbourne, Miami, Milan, Montreal, Moscov, Münich, Nanjing, New York, Nice, Osaka, Oslo, Paris, Rome, San Fransisco, Sáo Paulo, Seoul, Shanghai, Singapore, St Petersburg, Stavanger, Stockholm, Sydney, Teheran, Tokyo, Toronto, Trondheim, Venice, Verona, Vienna and Zürich.