Value proposition

One voice for European trade promotion - Stay connected for insights

Trade Promotion Europe is a non-profit association of European, national and regional, trade and agrifood promotion organisations. Our goal is to strengthen European trade through better coordination and information sharing. By working together, we help advance European exports, support small- and medium-sized businesses, and empower our community of trade promotion professionals.

Founded in 2018, we serve as the voice of Europe’s trade promotion organisations in speaking with European institutions in the design and implementation of trade promotion policies. We support our members through partnerships, training and the exchange of best practices.