Value proposition

How Rad Are You?
Join our community and become #moRADness now!

If we had to pick 3 key words to define Moradness, they would be: Creative, Confident, Rad!

Moradness is a lifestyle headwear brand and most importantly, it’s a way of life! It’s about being rad, going fast, having that cool factor, not being afraid of getting out of your comfort zone! It’s also an amazing growing community through our racing events, Moradness Madness.

The brand was launched in 2017, after Co-Founder Daniel Morad won the Rolex 24 Hour at Daytona with his team. Daniel grew up next to cars, drivers and tires. Racing is such a big part of our lives and we wanted to create a brand that would represent this lifestyle.

Whether we find inspirations through our travels, our country, colourful patterns and original textures, creativity is part of our DNA and the end goal is always the same: Making YOU realize that there is no time to waste. Wear that awesome bold hat, get out of your comfort zone, be passionate, make new friends and Be Rad!

Join our Moradness community now. We host several events per year. Stay tuned by following our Facebook and Instagram pages. You can also visit our website: www.moradness.com

Design and Customization