Value proposition

beautiful + functional products for mom and baby

Freshly Picked was started by Susan Petersen sewing late nights at her kitchen table in 2009. She discovered a lack of cute baby shoes that wouldn’t fall off her little one’s feet. With that in mind, Freshly Picked was born. Her first pair of leather moccasins were created from yard sale scraps to fit her baby boy’s chubby feet.

With over a million pairs sold, we haven’t lost sight of what matters: we are proud to empower moms with beautiful and functional products. Susan, in her role as CEO, still helps out on the line today, where our moccs are proudly hand-stitched in Utah. Join us in supporting a female-led business - for moms, by moms.

Fashion, Baby Products, Lifestyle Products, Design, Woman-Owned, and Mom Products