Value proposition

Love where you live!

Company Jela is one of the most successful manufacturers of furniture in the Balkan region. Our concept is based on uniqueness, modern design and high quality.
This family manufacture was founded in 1991, as using a good business opportunity and also identifying problems in the Serbian market, which were successfully solved in innovative ways. Our business politics and strategic planning helps us provide a reliable, fast and safe choice of quality home furniture on the market. We are creating the reputation of a dedicated family company that is ready constantly to improve, innovate its programs and encourage the development of the home market as well as successfully to expand into foreign markets. The products of company Jela Jagodina are avaliable to buy all across Europe, in the markets of more than 15 countries, with exports accounting 60% of total sales.
The distinctive values of Jela company are care, experience and design, and the energy of Jela company is interwoven in the slogan LOVE WHERE YOU LIVE.