Value proposition

Solihull, Birmingham

Lounge, in history.

Founded in 2016 by husband and wife team Dan and Mel, Lounge is transforming into a British modern fashion house.

Since its inception, the company has grown from an underwear core brand designed to bless women with Comfort Made Sexy, into a modern fashion house inspired to make a woman feel empowered, beautiful, sexy, and comfortable in one’s own skin.

In our Lounge world, we create desire, and you make it beautiful.

Though not it’s intention, let our name, Lounge, tell you a story of a brand that was home-born, and still to this day is obsessed with the art of living in comfort, remaining connected to simple beginnings, but forever inspired by the world and all it can offer through just a glance out of a window.

We’re busy crafting the ‘i need more’ movement. We hope you adore it as much as we do.