Value proposition

Great Britsh Style. Southbank, London SE1

Saint and Sofia is based in London, England creating fashion and accessories that are fair and sustainable. We believe in challenging the status quo; fusing the art of design with the science of production. We design all of our styles in our London studios and make them exclusively in Europe with family-owned factories that we control.

Started in January 2020, we have dedicated operations and Fulfilment Centres in the USA, UK and Europe supporting over 500,000 customers. The Award Winning Saint and Sofia team previously worked at brands such as Louis Vuitton, Roland Mouret, Ted Baker and French Connection. Our founders, Malcolm and Dessi Bell, won the National Business Award For E-Commerce Strategy and were nominated for the Entrepreneur of the Year Award.

Saint and Sofia has been featured in Stylist, Harpers Bazaar, Elle, The Times, Daily Mail, the Financial Times, How to Spend It Magazine. We have donated to the Natural History Museum in London, the Trees for Cities charity and are working to support the work of the V&A Museum and Central St. Martins design college. In 2020, we supported key workers and donated to Oxford University to support their vital research and development of the AstraZeneca COVID-19 vaccine.

We design all of our collections in our studios on the Southbank in London, inspired by modern culture, art and music (the art). We've spent years building a smart supply chain using data science, machine learning and lean manufacturing principles (the science). This way, we're able to offer better value and fairer prices to our customers because our costs are lower.

We have dedicated sampling studios and offices in Europe that oversees the production of all of our styles. For instance, our scarves, trainers and boots are all made with the finest materials in Italy with artisan craftsmen who make a few at a time. Our tailors and seamstresses use modern technology or work by hand to finish every style with care.