Value proposition

Active kids is a physical activity program designed to get kids active and establish a commitment to health & fitness.

In today’s screen obsessed culture, kids are the least active generation in history. This sedentary lifestyle is negatively impacting both their physical, mental and social health.

Active Kids & Minds is a physical activity program designed to reverse this public health crisis by getting kids active and establishing a lifelong commitment to health and fitness. Built on the science and research documented in the book, Spark: The Revolutionary New Science of Exercise and the Brain, Active Kids provides free physical activity curriculum, training and support to communities looking to establish and maintain impactful fitness and nutrition programs serving the whole child. Having grown from a single elementary school to a global initiative, Active Kids is scalable and its impact is supported by scientific research. Active Kids envisions a world in which movement is a foundational part of every child’s day.