Value proposition

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Cult Beauty’s goal is to become the most trusted beauty website in the world (and we’re well on our way to achieving that, if we do say so ourselves). We’re all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. You won’t find any tricks or empty promises around these parts.

We are the home of the globe’s greatest beauty. Championing iconic names and the little-known indie brands you’ve spied in the cabinets of skintellectuals, our quest to discover the best is relentless. From serums to setting powders, shampoo to self-tan — we cherry-pick products that truly perform to curate the go-to beauty destination. We pride ourselves on our transparency (we list full ingredients and publish all reviews) and only sell the products that truly blow us away.

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