Value proposition

El Solitario makes motorcycles, apparel and tells stories.

"From apparel to custom work, El Solitario MC is the anti-moto motorcycle brand. They’re against the grain straight from their Spanish workshop and take a minimalist raw approach to both apparel and moto projects. And while this sounds strange, the best part about the entire operation is that this mentality works. Take It from a brand that idolizes Hunter S. Thompson to push the boundaries of motorcycle gear. El Solitario has everything, and nothing, under control."​
Mike Waldron, Highsnobiety



action marketing, custom motorcycles, apparel, and leather