Value proposition

Fuel for the Human Engine.

Welcome to the wonderful world of BurgerFuel, where dreams are made alongside gourmet burgers, passion is celebrated, individuality is encouraged, and everything we do is served up with a side of something special.

BurgerFuel is a global, gourmet burger concept, proudly born and bred in New Zealand. Since 1995, we've been driven by the purpose of engineering the ultimate burger experience.

We've got stores across the world with many more on the way. You can currently grab a BurgerFuel burger in New Zealand, the UAE, Saudi Arabia, Iraq and the USA.

No moment in life should be left unglorified and that includes the humble burger. That's why we leave no stone in our relentless quest for the freshest, most pure, super natural, healthy ingredients we can get our hands on, to craft our handmade, fresh to order burgers. It’s what we call Fuel for Human Engine.

Speaking of humans, for us, it’s not enough to create the best burger in the world. We believe in creating the best company culture you'll find on this side of anywhere. We want our people to come together to build on an amazing, global business with huge aspirations - and to have a damn good time while they're doing it.

Sure, we believe our burgers are better than everyone else’s, but we think it’s our people who really set us apart. BurgerFuel people stand out from the crowd of industry robots and corporate zombies, each adding their own personality to the brand, in a passionate, intelligent, go-getting, problem solving, forward thinking, switched on kind of way.

We're always on the lookout for like-minded individuals, with passion, energy and a full throttle approach to life to join the BurgerFuel family as franchisees, store staff, store managers and HQ staff. If that's you, make sure you get in touch - the only thing we bite is burgers.

BurgerFuel Worldwide (BFW) is publicly listed on the NZ Stock Exchange.