Value proposition

Our friends call us DP.

It all began when we opened our doors back in 1909, and our customer has been the centre of our universe ever since.

Today, we’re an online only retailer, which means that you’re only one click away from more of the styles you love.

We want every woman to feel amazing in her clothes, and we’re proud to offer versatile styles that enhance and flatter. Offering everything from midi dresses to signature denim in sizes 4 to 28, you’ll also find dedicated Tall, Petite, Plus Size and Maternity ranges.

We’re about future-proofing your wardrobe with pieces that can be adapted for all the moments that matter (and even the ones that don’t!).

Product, e-retail, online shopping, e-commerce, internet, technology, retail, Fashion, inclusive fashion, Fashion retail, Fashion design, Social media marketing, Visual merchandising, Influencer marketing, PR, Events, Womens clothing, Curve fashion, Petite fashion, and Buying