Value proposition

Electrify your ride

Charge electric bikes redefine the cycling experience and make it easy for anyone to enjoy life on wheels. By combining flawless design with the latest technology, Charge reimagines cycling from every angle, from how bikes are built to how they are bought, shipped, assembled, and stored.

Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands such as Schwinn, Cannondale, GT and Mongoose, first came onto the scene in the UK in 2004 with a mission of making cycling accessible to everyone. The brand reached widespread acclaim in the cycling community for its offering of well-priced, durable bikes that are fun to ride. After many years of research and consideration, Charge decided to entirely pivot operations to the US and focus solely on electric bikes, allowing them to reach even more cyclists and to break down the barriers associated with cycling, from biking up hills to working up a sweat on the ride to the office.