Value proposition

CHPT3 is a British cycling brand. Maker of the finest sportswear. For the playful chapter in your life.

Every person has three chapters in their life: work, family and play. Too many people have forgotten the playful chapter in their life – their third chapter. In the words of George Bernard Shaw: “We don't stop playing because we grow old; we grow old because we stop playing."

Cycling should be playful: the cycling industry has positioned cycling as a sport of suffering, pain, and herd-like behaviour. CHPT3 is for people that want to break free of that narrow code and make cycling a broad part of their lifestyle. CHPT3 is for both men and women, it serves many types of cycling, always with a focus to make cycling a positive, playful force in the life of our users.