Value proposition

The home of premier European club basketball

Euroleague Basketball is a global leader in the sports and entertainment business, devoted to delivering superior clubs European leagues under a unique and innovative organizational model. Owned and managed by some of most successful and historical clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and BKT EuroCup, as well the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

Euroleague Basketball competitions bring the elite of European basketball to all five continents and to the entire sports community through its OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features 38 clubs that have already made a difference on over 19,000 participants lives. Its Sports Business MBA trains future professionals in sports management.

OUR VISION
Continually striving for excellence: activating the passion of basketball for our clubs and fans.

OUR MISSION
We are our clubs and fans. Our mission is to provide a supreme sport and entertainment experience through a collaborative, aspirational and unifying framework of excellence for the whole of the Euroleague Basketball family.
We respect and protect history and tradition while embracing innovation and technology to deliver superior action and enjoyment.

We understand and embrace our responsibility as guardians of Europe’s international club competitions and honor the collective values of their teams.

We reach into the communities at the heart of our clubs to grow the sport of basketball, positively impacting all those who share its values and passion.

Sports Management