Value proposition

The most comprehensive advanced TV platform. Audience-based planning, targeted buying, and measurement across all TV.

In 2009, dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers. dataxu is now part of Roku. Visit advertising.roku.com for more information.

Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we’re proud to say that the world’s top agencies and brands partner with us to deliver real results and prove how marketing impacts the business.

Today, dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward.

Discover what you + our software can do at www.dataxu.com.

DSP, ad optimization, marketing automation, demand side platform, programmatic advertising, display advertising, Big Data analytics, data-driven marketing, data science, marketing analytics, marketing ROI, data activation, connected TV, TV advertising, advanced TV, and OTT