Value proposition

An Africa focused data and insights firm

Sagaci Research is the leading Africa-focused data and analytics firm. Its unique consumer and trade related data-feeds provide up-to-date insights to a large customer base. These include multinational companies, local firms, investors and consulting firms.

Beyond customized feeds and surveys, the company’s range of data products includes SagaBrand (Syndicated daily brand health tracker) and SagaCube (Online category consumption metrics). Flagship products also include SagaTracker (Retail audits) and SagaTrade (Outlet census). Its exclusive proprietary panel covers 34 countries across the African continent, which makes Sagaci Research a unique supplier of high-quality data and information.

Sagaci Research, founded in 2012 by former employees from The Boston Consulting Group (BCG), has offices in Abidjan, Accra, Barcelona, Cairo, Casablanca, Dar-es-Salaam, Hong Kong, Johannesburg, Lagos, Luanda, Nairobi, Maputo and Paris.

Africa, Market research, Retail and Consumer Goods, Financial Services, and Brand Tracking