Entity
  • Sagaci Research

    Created in 2012


  • Up & running (A)
    Existing signals show a regular activity
  • Social networks

    18,394 1,213
  • Activities

  • Technologies

  • Entity types

  • Location

    Fedha Plaza, Mpaka Rd, Nairobi, Kenya

    Nairobi

    Kenya

  • Employees

    Scale: 51-200

    Estimated: 190

  • Engaged catalyst

    24
    0 0
  • Added in Motherbase

    4 years, 6 months ago
Description
  • Value proposition

    An Africa focused data and insights firm

    Sagaci Research is the leading Africa-focused data and analytics firm. Its unique consumer and trade related data-feeds provide up-to-date insights to a large customer base. These include multinational companies, local firms, investors and consulting firms.

    Beyond customized feeds and surveys, the company’s range of data products includes SagaBrand (Syndicated daily brand health tracker) and SagaCube (Online category consumption metrics). Flagship products also include SagaTracker (Retail audits) and SagaTrade (Outlet census). Its exclusive proprietary panel covers 34 countries across the African continent, which makes Sagaci Research a unique supplier of high-quality data and information.

    Sagaci Research, founded in 2012 by former employees from The Boston Consulting Group (BCG), has offices in Abidjan, Accra, Barcelona, Cairo, Casablanca, Dar-es-Salaam, Hong Kong, Johannesburg, Lagos, Luanda, Nairobi, Maputo and Paris.

    Africa, Market research, Retail and Consumer Goods, Financial Services, and Brand Tracking

  • Market Research in Africa - Sagaci Research

    We provide data and insights you can trust to fuel your market research in Africa. Brand performance tracker, online panels and consumer data

  • https://sagaciresearch.com/
Catalyst interactions
Catalyst Type Tweets Articles
Monster Energy
Monster Energy
Food and beverage, Food and Beverage Services (Auto)
Monster Energy
Food and beverage, Food and Beverage Services (Auto)
Other

31 Mar 2026


LSA Commerce & Consommation
LSA Commerce & Consommation
Online Audio and Video Media (Auto)
LSA Commerce & Consommation
Online Audio and Video Media (Auto)
Other

31 Aug 2024


Vodafone
Vodafone
Telecoms, Telecommunications (Auto)
Vodafone
Telecoms, Telecommunications (Auto)
Other

16 Sep 2024


Danone
Danone
Food, Food and Beverage Manufacturing (Auto)
Danone
Food, Food and Beverage Manufacturing (Auto)
Other

8 Apr 2024


AB InBev
AB InBev
Alcohol, Consumer Goods, Manufacturing (Auto)
AB InBev
Alcohol, Consumer Goods, Manufacturing (Auto)
Other

2 Nov 2023


Pernod Ricard
Pernod Ricard
Alcohol, Beverage Manufacturing (Auto)
Pernod Ricard
Alcohol, Beverage Manufacturing (Auto)
Other

2 Nov 2023


Groupe Casino
Groupe Casino
Retail and Distribution, Retail Groceries (Auto)
Groupe Casino
Retail and Distribution, Retail Groceries (Auto)
Other

25 Dec 2024


Henkel
Henkel
Chemistry, Consumer Goods, fmcg, Manufacturing (Auto)
Henkel
Chemistry, Consumer Goods, fmcg, Manufacturing (Auto)
Other

24 May 2023


The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc.
Luxury, Cosmetics, Personal Care Product Manufacturing (Auto)
The Estée Lauder Companies Inc.
Luxury, Cosmetics, Personal Care Product Manufacturing (Auto)
Other

11 Mar 2023


Johnson & Johnson
Johnson & Johnson
Pharmaceutical, Hospitals and Health Care (Auto)
Johnson & Johnson
Pharmaceutical, Hospitals and Health Care (Auto)
Other

30 Sep 2023


Social network dynamics
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