Optimal Ways
Entity

  • Optimal Ways

    Created in 2011
  • BETA

    Up & running (A)
    Existing signals show a regular activity

  • Social networks

    316 3,464

  • Activities

    martech

  • Technologies

    Data Analytics

  • Entity types

    Startup

  • Location

    45/1 Av. de Flandre, 59290 Wasquehal, France

    Wasquehal

    France

  • Employees

    Scale: 2-10

    Estimated: 13

  • SIREN

    534851514

  • Engaged corporates

    20
    3 19

  • Added in Motherbase

    2 years, 8 months ago
Description
  • Value proposition

    Digital Analytics Consulting for Ecommerce & Retail | Certified B Corp

    Optimal Ways is an agency dedicated to Digital Analytics for e-commerce and retail. We proudly support our clients in France and around the world, offering our expertise in both French and English.

    Our mission is to empower and train e-commerce teams, helping them make informed decisions through a sustainable and responsible approach.

    As an independent and trustworthy third party, we remain focused solely on Digital Analytics, ensuring our clients receive unbiased support. We partner with leading market solutions in Digital Analytics (Adobe Analytics, Google Analytics, and Piano Analytics), Tag Management (Google Tag Manager, TagCommander, and Tealium), UX Analytics (Contentsquare and Microsoft Clarity), and Consent Management (Didomi, OneTrust, and TrustCommander).

    Founded in 2011 by Nicolas Malo, Optimal Ways has grown into a close-knit team of a dozen consultants. We also rely on a global network of experts and partners to provide comprehensive support.

    We are a B Corp company and proud members of the 1% for the Planet collective, demonstrating our commitment to a CSR approach. We passionately support start-ups and associations within the social and solidarity economy (SSE), striving to make a positive impact together.

    For more information, visit www.optimalways.com.

    Web Analytics, Digital Analytics, Social Analytics, Google Analytics, Adobe Analytics, Contentsquare, GTM, TagCommander, and Tealium

  • Original language

    Digital Analytics Consulting for Ecommerce & Retail

    Optimal Ways est une agence spécialisée dans le Digital Analytics pour l’ecommerce et le retail, qui accompagne ses clients en France et à l’international, en français et en anglais.

    Sa mission est de permettre aux équipes ecommerce de prendre les bonnes décisions grâce à des données digitales fiables. L’agence est aussi un centre de formation, qui propose des parcours sur mesure.

    Tiers de confiance indépendant, l’agence n’intervient sur aucun autre métier du digital. Elle travaille avec les principales solutions du marché en Digital Analytics (Adobe Analytics, Google Analytics et Piano Analytics), Tag Management (Google Tag Manager, TagCommander et Tealium), UX Analytics (Contentsquare et Hotjar) et Consent Management (Didomi, OneTrust et TrustCommander).

    Créée en 2011 par Nicolas Malo, Optimal Ways compte aujourd'hui une dizaine de consultants et s’appuie sur un réseau d’experts et de partenaires à travers le monde.

    Membre du collectif 1 % pour la Planète, l’agence est engagée dans une démarche RSE et accompagne des start-ups et des associations dans l’économie sociale et solidaire (ESS). Pour plus d'information rendez-vous sur www.optimalways.com.

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