Value proposition

Our Scotland, Our People

VisitScotland, the national tourism organisation for Scotland, has as its main aim to contribute significantly to the advancement of Scottish tourism by giving it a real presence in the global marketplace and benefiting the whole of Scotland. Twitter: @visitscotnews

It works closely with individual businesses, public agencies and local authorities and other tourism stakeholders to maximise the economic benefits of tourism to Scotland through:

*marketing Scotland to the world through international and UK campaigns, directed by a strategy designed to maximise the economic impact on Scotland's economy

*providing information and inspiration to visitors through print, websites, an outreach programme, Quality Assurance and advice we give to businesses

*working closely with tourism businesses and other partners to make sure that their activities are aligned with the national strategy, and that we’re all working towards a common goal

Marketing, Partnership Initiatives, Visitor Information, Quality Assurance, Digital and Media, and PR & Communications