Value proposition

S.W. Basics is a line of truly all-natural, minimalist skincare products, each made from only 5 ingredients or less.

Why this minimalist approach to skincare?

• Fewer ingredients = less chance for irritation, making the products perfect for sensitive skin.
• Fewer ingredients = higher potency. We use only whole, natural ingredients of impeccable quality, no cheap fillers, exotic botanicals, or para-sulfate-whatchamacallits.
• Fewer ingredients = a smaller environmental impact. All S.W. Basics ingredients are sourced from organic, fair trade, or family farms.
• Fewer ingredients = healthier skincare. Over 10,000 industrial chemicals are used as cosmetic ingredients, and many popular products list 30–60 ingredients in their formulations. Not only are S.W. Basics products free of harmful synthetic chemicals, but their simplicity offers confused, bombarded skin a chance to recover.

The line is completely fragrance free; designed for all skin types regardless of gender, age, or ethnicity; and is packaged in beautiful, neo-apothecary glass bottles.

Natural Skincare