Value proposition

Reframing communication for sustainability

Mistra Environmental Communication is a four-year research programme that aims to reframe environmental communication, i.e., to mainstream an advanced and inclusive understanding of environmental communication in research, policy and practice.

The programme draws on a transdisciplinary approach that involves researchers from a range of disciplinary back-grounds as well as non-academic partners representing crucial actors in wider society to harness existing thinking, co-develop new insights and approaches and translate these into communication practice.

Programme vision
The vision of Mistra Environmental Communication is that by 2030, effective environmental communication practices will underpin Sweden’s transformation to a more sustainable society, acting as an internationally recognised model of critical and change-oriented communication that is socially legitimised and inclusive. This is the result of a strong collaborative approach, scaling out from Mistra Environmental Communication as a hub from the regional to national and international levels.

environmental communication