Value proposition

The World's leading producer of Robotic Bartenders

Makr Shakr is a robotic bartender created in Turin (Italy) designed by International Design and Architecture firm CRA - Carlo Ratti Associati, that explores the new dynamics of social creation and consumption. The installation allows users to design their own cocktail creations through a digital application, while digitally controlled robotic arms transform these designs into reality.
Makr Shakr aims to be a social experiment that looks at how people might embrace the new possibilities offered by digital manufacturing.
Makr Shakr was presented at Google's I/O 2013 - After Hours conference in San Francisco.
The system is powering the Bionic Bars on board of the smart cruise ships Quantum of the Seas and Anthem of the Seas by Royal Caribbean International. Makr Shakr was showcased at different events such as EXPO Milan 2015, Microsoft Future Decoded 2015, Autodesk University 2015 in Las Vegas.

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Robotic Bar, Cocktails, Beverages, and Bartender