Value proposition

Award-winning London-based non-profit generating opportunities for children and young people to unlock their creativity

A New Direction is an award-winning non-profit organisation working to enhance the capacity and agency of children and young people in London to own their creativity, shape culture, and achieve their creative potential.

OUR VISION
For a world where all children and young people achieve their creative potential.

OUR MISSION
To enhance the capacity and agency of children and young people in London to own their creativity, shape culture, and achieve their creative potential.

We do this by working with a diverse range of partners, making connections, sharing practice, influencing change, improving the ecology that surrounds children and young people, and by providing real and transformative opportunities - from childhood, through school years and into employment.

OUR VALUES
- Equity
- Connectivity
- Trust and Respect
- Creative culture
- Kindness

Cultural Education, Creative teaching and learning, Creative employment, Creative Education, Cultural Sector, Education, Creative Careers, Creative opportunities for young people, Children and young people, London, Creative Industries, Digital Industries, and Arts and Culture