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Location
02 120, 29 John Dalton St, Manchester M2 6HQ, UK
Manchester
United Kingdom
Employees
Scale: 11-50
Estimated: 67
Engaged corporates
7Added in Motherbase
2 years, 6 months agoBetter Decisions, Winning Products
Vypr is the UK's leading product intelligence and performance accelerator: software that sits on the desktops of product developers, marketers and retailers throughout the UK.
Every week, we test 1000's of products with consumers: providing effective tools and techniques – built on data and behavioural science – that deliver cost-effective, fast, reliable, and consumer-led intelligence to improve purchase intent and accelerate product performance.
From initial concepts, product names, branding, and packaging to ingredients, colourways, pricing, and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is driving purchase intent.
Vypr’s technology connects your products to consumers like never before. We break down every element of new and existing product propositions into their constituent parts; testing their relative contributions to purchase intent with 1000s of consumers via smartphone, both online and in-store.
Our panel is representative of the UK population. Within 48 hours, you’ll see – light as day – what is holding back a product and have the power to dial-up/down features to maximise impact on shelf, in-store and online.
We’d love you to join the likes of M&S, Cranswick, 2 Sisters Food Group, and Greene King who are all benefiting from our product intelligence technology.
Contact us today to road-test Vypr, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.
Vypr works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.
Visit our website or call +44 (0) 161 694 6320.
FMCG, Consumer Insight, Product Development, Behavioural Economics, Fast Fashion, Data Science, Consumer Intelligence, Product Performance, Small Consumer Durables, NPD, and Product Performance & Innovation
Understand what consumers really think of your brand & products. Test concepts & run surveys with Vypr's product intelligence solutions. Try for free today.
Corporate | Type | Tweets | Articles | |
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Danone Food, Food and Beverage Manufacturing | Danone Food, Food and Beverage Manufacturing | Other 29 Feb 2024 | | |
Morrisons Retail | Morrisons Retail | Other 21 Sep 2023 | | |
Lever Food, Consumer Goods, Software Development | Lever Food, Consumer Goods, Software Development | Other 14 Aug 2023 | | |
Meta Software Development | Meta Software Development | Other 7 Jul 2023 | | |
Kraft Heinz Food and beverage, Food and Beverage Services | Kraft Heinz Food and beverage, Food and Beverage Services | Other 30 Jun 2023 | | |
Mondelēz International Food, Food and Beverage Manufacturing | Mondelēz International Food, Food and Beverage Manufacturing | Other 31 Oct 2023 | | |
Nielsen Polling institute, Software Development | Nielsen Polling institute, Software Development | Other 16 Sep 2014 | |