Value proposition

Better Decisions, Winning Products

Vypr is the worlds leading Product Intelligence Platform, enabling companies to understand their target consumers with fast, cost-effective insight – helping them make better decisions, for winning products.

More than an ordinary research panel, Vypr is built on Behavioural Science and Agile principles, turning decision-making into a science, with data-driven product optimisation.


Every week, we test 1000's of products with consumers: providing effective tools and techniques – built on data and behavioural science – that deliver cost-effective, fast, reliable, and consumer-led intelligence to improve purchase intent and accelerate product performance.

From initial concepts, product names, branding, and packaging to ingredients, colourways, pricing, and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is driving purchase intent.

Vypr’s technology connects your products to consumers like never before. We break down every element of new and existing product propositions into their constituent parts; testing their relative contributions to purchase intent with 1000s of consumers via smartphone, both online and in-store.

Our panel is representative of the UK population. Within 48 hours, you’ll see – light as day – what is holding back a product and have the power to dial-up/down features to maximise impact on shelf, in-store and online.

We’d love you to join the likes of M&S, Hallmark, Europcar, and Starbucks who are all benefiting from our product intelligence technology.

Contact us today to road-test Vypr, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.

FMCG, Consumer Insight, Product Development, Behavioural Economics, Fast Fashion, Data Science, Consumer Intelligence, Product Performance, Small Consumer Durables, NPD, and Product Performance & Innovation