Value proposition

Data Driven Marketing Attribution & Marketing Mix Modelling Software for Data Science and Marketing teams.

Ruler Analytics is a marketing attribution and measurement platform that combines multi-touch attribution, marketing mix modelling and user journey reporting, to give marketers qualitative and quantitative insights into where, how and why customers buy from them.

Overcome measurement challenges caused by the deprecation of 3rd party cookies, siloed web, marketing and sales data and first/last click reporting, by:

➡️ Gathering 1st party data to track digital user touch points without getting blocked
➡️ Connecting web, marketing & sales data to a single measurement platform
➡️ Leveraging econometrics and self reported attribution to fill in the gaps & add context

Marketing Analytics, Call Tracking, Return On Investment (ROI), Increasing Conversion Rates, Marketing Attribution, Attribution, and marketing mix modelling