Value proposition

The first FairChain Specialty coffee in the world.

Right now, 85% of the total value of coffee disappears in the pockets of a handful of multinationals, who we call "Big Coffee." This means the farmer stays behind with only 15% of the value. Value, to which nothing has been ‘added’ – only 2% is profit! We may be entrepreneurs, but this imbalance isn’t justifiable! So: that’s why Moyee exists.

We aren’t against Fairtrade, but we take it a step further. By applying a FairChain business approach we are restoring the balance in the supply chain. Our goal is a 50/50 balance between coffee producers and coffee drinkers. We know, it’s kind of hardcore, but we are well on our way. Next to the 20% FairChain premium for the farmers, we leave 300% more money behind by producing, roasting and packaging locally! This results in the countries being less dependent of development aid and the farmers finally getting a chance of working towards a living income, instead of the never-ending poverty they are in.

“We want to give countries like Ethiopia the means to develop themselves. After all, it is their coffee”.

Time to wake up the coffee industry!

Coffee, FairChain, Social Enterprise, Specialty Coffee, and Single Origin Coffee