Value proposition

BAD NORWEGIAN makes natural and vegan skincare with no perfume or colour, all made in Scandinavia.

BAD NORWEGIAN is a natural skincare brand from Norway, founded by a former NATO soldier, to offer men simple products and routines.

We combine the values associated with Norway: integrity, honesty, and quality- with a rogue, confident undertone. Our skincare, beard and shave products are all cruelty-free and vegan, with an instant effect.

BAD NORWEGIAN is a direct-to-consumer company with a strong foothold in the travel retail market in Norway. Selling at Heinemann, BEAST, Marionnaud and Cult Beauty.

Male skincare, Consumer goods, E-commerce, Grooming, Skincare, Lifestyle, Vegan, Natural, Cruelty-free, Beard, and Shave