Value proposition

We power trade-in and resale for beloved brands, delivering sustainable and profitable growth at scale.

~The all-in-one platform for branded resale~
We power trade-in and resale of beloved brands, delivering sustainable and profitable growth at scale.

~Streamlining Resale-As-A-Channel~
Brands have millions of items owned by customers. Trove’s technology and logistics engine reduces the complexities of getting them back into in-store and digital sales channels and resold to new customers.

~Partnering with the world’s most beloved brands~
Our white label option delivers authentic brand experiences that engage the existing customer while attracting new ones.

~Leveraging products as valuable assets~
Trove provides a true-to-brand resale experience, valuable insights, and the operations for retailers to stand up a scale and profitable resale program.

~Growing into the future~
Our brand partners are forging deeper relationships with their customer that has far-reaching benefits for their business and our collective future.

Eileen Fisher: 107% increase in customer lifetime value
REI: 1M+ pre-loved items sold in 2021
Lululemon: 400+ stores offering point-of-sale trade-in
Patagonia: +80% Online inventory sells within one week
Arc’teryx: 2x growth in trade-ins year over year


recommerce, circularshopping, resale, secondhand, luxury, outdoor, sustainability, buyback, takeback, retail, reselling, supply chain, circular, circularity, sustainable fashion, Trade-In, Branded Resale, Branded Recommerce, and Resale As A Channel