Value proposition

Promoting premium credit cards and financial services via the UK's biggest frequent flyer and business travel website.

Head for Points is a unique FCA-regulated financial services aggregator, promoting credit cards and other financial products offering travel rewards to UK business and leisure travellers.

The site is one of the biggest sellers of premium personal and SME credit cards in Britain. Key partners include American Express (personal and business cards), Virgin Money, Barclays Premier, Barclaycard, Amazon Business (credit cards), Nutmeg and Capital On Tap.

We also have a strong track record promoting fintechs such as Curve, Revolut, Snoop, Currensea and Monese. We partner with Alan Boswell Group for insurance products.

The site also generates substantial commercial revenue from flight and hotel affiliate partners, sponsored content and advertising.

Head for Points generates over 2.3 million page views each month from over 500,000 unique visitors - 80% from the UK.

The reader demographic is high income London-centric business travellers, premium leisure travellers and SME owners.

Head for Points succeeds due to its strong editorial base and genuine respect for its readership. It is the largest, most influential and most respected travel loyalty and business travel site in the UK. Rob is a past winner of 'Editor of the Year' at the Business Travel Journalism Awards. The site has won a further three BTJA awards including ‘Best Digital Strategy’.

Rob's TV and media appearances include ‘Rip-Off Britain’ for BBC1, ’Talking Business’ for BBC World News, Radio 4’s ‘Inside The World Of The Frequent Flyer’ documentary, The Economist, CNBC, BBC Radio 4's 'You and Yours'​, LBC radio, Management Today, cnn.com, The Sunday Times, Daily Mail, The Guardian, The Mail on Sunday, Daily Express and Wired.

Rob is an ex-Partner and board member at a major City private equity and venture capital group, and he remains a Fellow of the Chartered Institute for Securities & Investment.

travel, frequent flyer miles, loyalty programs , airmiles, hotel loyalty, loyalty credit cards, british airways, virgin atlantic, hilton honors, ihg rewards club, business class, first class, air miles, american express, travel credit cards, business travel, and avios