Value proposition

essentials redefined

b.box is a true Australian SME success story. It’s one of the fastest growing Australian companies in the juvenile products industry and has built a strong reputation for innovating and redefining everyday toddler and kids essentials. You can find b.box in over 800 stores in Australia, from major retail chains and gift stores, to baby specialty and pharmacy. b.box is also sold in over 35 countries around the world and continues to capture new markets.

What makes b.box unique is the thought we give to design, functionality and aesthetic. With the benefit of being mums themselves, the founders are passionate about continuing to create products parents need and fill a gap in the market. And the market likes what they do. Our products have won a multitude of awards in Australia and overseas, including the 2018 Mother and Baby Gold Award for Sippy Cup of the Year and Most Popular Product for Mums (Stroller Organiser). Our products also took out top awards in the US, Singapore and Australian in 2017 and in 2016 our cutlery and bowl + straw won a prestigious Good Design Selection. The company has also been recognised for its business achievements, most recently ranking #52 in the Financial Times 1000: High Growth in Asia, winning the 2017 Smart Company Top Exporter of the Year, the 2016, Telstra Victorian Small Business of the Year, 2016 AusMumpreneur of the Year, 2015 Australian Export Awards, Small Business Exporter of the Year, and two awards in the 2015 Governor of Victoria’s Export Awards: Small Business Exporter of the Year and International Women in Business. And while these awards are testament to the work we’re doing, where we get genuine motivation and buzz is from seeing kids and parents using and raving about our products. That’s the best accolade!


Design, manufacturing and distribution of award winning baby products