Value proposition

Content campaign agency and media platform owner that cleverly uses data to create content that people want to read.

Contemporary media is poor at engaging readers & selling stuff - and we set out to change that.

Typically, online media brands put monetising over the user experience. As a result, users get frustrated and lose trust. And they don't engage with paid messages.

Our agency works with fantastic brands like LNER, First Bus, CityFibre, Sky and D&D London to create campaigns that readers actually want to read. That they actually take action and buy from.

What did we do?

* We changed what we mean by engagement
* We don't get hung up on vanity metrics
* We make intelligent inferences of intention

Does it work?

* Time-on-page: 02:26 (Industry average 00:52)
* Click-through: 32% CTR (Industry average 3.17%)
* Conversion to purchase: 17% (On-site average 4%)

Digital Business Insights, Digital Strategy, Data Science, Audience Insights, and Campaigns